Kamis, 29 Oktober 2015

Download Advertising and Integrated Brand PromotionBy Thomas O'Guinn, Chris Allen, Richard J. Semenik

Download Advertising and Integrated Brand PromotionBy Thomas O'Guinn, Chris Allen, Richard J. Semenik

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Advertising and Integrated Brand PromotionBy Thomas O'Guinn, Chris Allen, Richard J. Semenik

Advertising and Integrated Brand PromotionBy Thomas O'Guinn, Chris Allen, Richard J. Semenik


Advertising and Integrated Brand PromotionBy Thomas O'Guinn, Chris Allen, Richard J. Semenik


Download Advertising and Integrated Brand PromotionBy Thomas O'Guinn, Chris Allen, Richard J. Semenik

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Advertising and Integrated Brand PromotionBy Thomas O'Guinn, Chris Allen, Richard J. Semenik

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

  • Sales Rank: #63618 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2011-02-16
  • Format: Abridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.50" w x 1.25" l, 4.12 pounds
  • Binding: Hardcover
  • 736 pages
Features
  • Used Book in Good Condition

About the Author
Thomas C. O'Guinn is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Thomas has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison's Design for Business Thinking initiative. He has never owned a mini-van.

Chris Allen is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication. Other published work has examined consumption issues in diverse domains such as determinants of household spending, motives for blood donation, fostering energy conservation, and the effects of news reporting on consumers' attitudes. It has appeared in numerous journals and compilations, including JCR, JMR, JM, JPP&M, JBR, Journalism Quarterly, Journal of Advertising, Harvard Business Review, Advances in Nonprofit Marketing, and Handbook of Consumer Psychology. Chris has served on the editorial review boards for JCR, JCP, JM and JA, and has been a frequent reviewer for programs such as the Ferber Award, and the AMA/Howard, ACR/Sheth, and MSI Dissertation Competitions. He has also served as program administrator for P&G's Marketing Innovation Research Fund--a funding source for dissertation research. He received his Ph.D. in Marketing and Consumer Psychology from Ohio State.

Richard J. Semenik is Professor of Marketing and former Dean of the College of Business at Montana State University-Bozeman, as well as founder and Executive Director of the College's Center for Entrepreneurship for the New West. Before coming to Montana State, Rich served as head of the Marketing Department at the Eccles School of Business at the University of Utah and Associate Dean for Research. He also has co-founded two companies. With expertise in marketing strategy, advertising, and branding, he has given numerous speeches and seminars across the United States, as well as in Ireland, Italy, the Netherlands, Finland, Mexico, Germany, France, Belgium, and Scotland. He also has been a visiting research scholar at the Vrije Universiteit in Amsterdam, the Netherlands, and a visiting scholar at Anahuac Universidad in Mexico City, Mexico. His research has appeared in the Journal of Advertising, Journal of Consumer Research, and Journal of International Advertising, as well as the proceedings of the American Marketing Association and Association for Consumer Research conferences. He has consulted with major corporations, advertising agencies, and early stage start-up companies including IBM, Premier Resorts International, SFX Entertainment, the Van Gogh Museum (Netherlands), American Investment Bank, Printingforless.com, InfoGears, Scientific Materials, and LigoCyte Pharmaceuticals. Professor Semenik also served on the National Board of Directors of the American Advertising Museum and the Industry Relations Board of the American Academy of Advertising. He received his undergraduate degree from the University of Michigan, an MBA from Michigan State University, and a Ph.D. from The Ohio State University.

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Sabtu, 10 Oktober 2015

Ebook Download Encyclopedia of Surface and Colloid Science - Volume IIIBy Arthur T. Hubbard

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Encyclopedia of Surface and Colloid Science - Volume IIIBy Arthur T. Hubbard

Encyclopedia of Surface and Colloid Science - Volume IIIBy Arthur T. Hubbard


Encyclopedia of Surface and Colloid Science - Volume IIIBy Arthur T. Hubbard


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Encyclopedia of Surface and Colloid Science - Volume IIIBy Arthur T. Hubbard

This comprehensive reference collects fundamental theories and recent research from a wide range of fields including biology, biochemistry, physics, applied mathematics, and computer, materials, surface, and colloid science-providing key references, tools, and analytical techniques for practical applications in industrial, agricultural, and forensic processes, as well as in the production of natural and synthetic compounds such as foods, minerals, paints, proteins, pharmaceuticals, polymers, and soaps.

  • Sales Rank: #14123780 in Books
  • Published on: 2002-07-18
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 1500 pages

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Rabu, 07 Oktober 2015

Ebook Cross Stitch AlphabetsBy Christine Porter

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Cross Stitch AlphabetsBy Christine Porter

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Cross Stitch AlphabetsBy Christine Porter

Stitchers everywhere will love the 50 themed alphabets both large and small contained in this book. Each one is skilfully designed and shown with an exciting finishing idea. Beautifully detailed alphabets for special occasions like weddings and Christmas are interspersed with quick-to-stitch alphabets where letters can be made up into last-minute birthday cards and small gifts. There are alphabets for each floral season; a seaside theme with colourful beach huts and for children bright designs featuring nursery rhyme characters, space rockets and tumbling clowns. There are beautifully crafted Art Nouveau, Celtic or Art Deco style letters.. Easy-to-follow instructions make it effortless to personalize a huge range of exciting projects, including adding initials to a towel, handkerchief and shoe bag; decorating a key ring, gift bag and trinket box; and mounting letters inside a mirror, coaster; even a fridge magnet. Designers included in this book are: Sue Cook, a top UK name, the author of Cross Stitch Inspirations and Sue Cook's Wonderful Cross Stitch Collection. Claire Crompton, for many years a designer with DMC, whose work now regularly appears in stitching magazines. Maria Diaz, one-time manager of the DMC design department, and a regular contributor to cross-stitch magazines. Lucie Heaton, a regular contributor to many UK stitching magazines, whose work is inspired by her country lifestyle. Caroline Palmer, textile and cross stitch designer, who takes her inspiration from wildlife and the countryside. Susan Penny, a founder editor of Needlecraft, Cross Stitcher and Cross Stitch Collection. Helen Philipps, teacher, freelance designer and author of two books. Lesley Teare, a textile designer and one of DMC's leading embroidery designers. Anne E Wilson, who trained in fine Art at Glasgow School of Art, now designs for many UK stitching magazines.

  • Amazon Sales Rank: #368551 in Books
  • Brand: Brand: David n Charles
  • Published on: 2003-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: .53" h x 8.74" w x 11.24" l,
  • Binding: Hardcover
  • 112 pages
Features
  • Used Book in Good Condition

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