Free Ebook Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition)By O'Guinn.T.C, Allen.C.T, Semenik.R.J
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Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition)By O'Guinn.T.C, Allen.C.T, Semenik.R.J
Free Ebook Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition)By O'Guinn.T.C, Allen.C.T, Semenik.R.J
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This book introduces the concept of advertising and the ways to conduct advertising and brand promotion. It also involves the social, ethical and regulatory aspects of advertising.
- Published on: 2009-01-06
- Dimensions: .79" h x 7.87" w x 10.71" l,
- Binding: Paperback
- 583 pages
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